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GIB: API Integration & eCommerce Optimisation for Fletcher Building

Client Overview

Fletcher Building Limited, one of the largest publicly listed companies in New Zealand, with a market capitalization of nearly NZ$6 billion, sought to enhance its digital operations for its GIB division.

Industry:

Distribution

Manufacturing

Platform:

MuleSoft Anypoint

Solace PubSub

Category:

eCommerce

Single View of Customer

Integrated Systems:

Salesforce

SAP Commerce

SAP

PIM (Product Information Management)

IDM (Identity Management)

The Challenge

GIB faced a fragmented eCommerce ecosystem across multiple business units, resulting in duplicated and inconsistent customer data. With multiple legacy systems in place, the inefficiency and lack of integration posed a significant threat to the company’s competitiveness, especially during the pandemic, as the need for contactless digital transactions surged.

The Solution

Adaptiv stepped in to deliver an API-led, event-driven architecture designed to streamline GIB’s operations. We integrated their internal systems with Salesforce, SAP Commerce, SAP Hybris, and other internal systems, supporting a seamless, contactless eCommerce solution. This provided a unified customer view and enhanced operational efficiency.

Business Outcomes

  • Massive Increase in Digital Transactions: GIB achieved a dramatic rise in digital sales, exceeding initial targets.
  • Market Share Growth: By implementing innovative digital solutions, GIB expanded its market presence, outperforming competitors.
  • Scalable Success: The solution’s effectiveness led to its rollout across Australia and other building product divisions, ensuring long-term scalability.

Conclusion

With Adaptiv’s expertise in API integration and eCommerce platforms, GIB transformed its fragmented systems into a cohesive, customer-centric digital solution, driving business growth and operational excellence.

This case study highlights how Adaptiv’s solutions can help large enterprises like Fletcher Building optimize their digital transformation, integrating complex systems for enhanced performance.

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  • Christian Kelbrick Director of Sales – Data and Integration Tel (+64) 27 800 6806
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